Locating the right sales partner for the successful integration in your distribution,
sales and service network requires detailed information about:

  • your company
  • your products
  • related services
  • your customer
  • your strategy

Do you want to sell directly or through trade partners?

As more complex your product is as better would be a direct approach.

Trade organisation are very much interested in completing their range of products.
But they normally fail in selling complex capital goods.

This problem can partly be overcome through an external commercial agent
(= Handelsvertreter).

 

 

 

 

 

 

 

 

 

 

 

 

Additional it is worth to think about complementary products and services
- with the
network of value in mind.

Why should you think in alternatives?

Well, butter can be sold in the super market or supplied with the bread at the
bakery - different channels but the same customer!

For technical products we have the same opportunities.

Did you already consider to sell licenses for manufacturing, selling, training or
operation of your product?

Many opportunities: let us start with the first step!

 

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